Text OnlySkip Navigation
The Coverimage
by Jesús Mena 
Auerbach Publications © 2012 (436 pages) Citation

By showing how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR, this book examines what is shaping the next generation of mobile advertising.