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The Coverimage
byJerri Ledford, Joe TeixeiraandMary E. Tyler
John Wiley & Sons 2010 (448 pages) Citation
ISBN:9780470531280

By helping you discover what information to track, how to choose the right goals and filters, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers, this indispensible guide explains the concepts behind this amazing free tool.