Text OnlySkip Navigation
The Coverimage
byDavid M. BridgelandandRon Zahavi
Morgan Kaufmann Publishers 2009 (406 pages) Citation
ISBN:9780123741516

Designed to put you miles ahead of those who approach business modeling haphazardly, this guide provides in-depth coverage of each of the business modeling disciplines, helping you master them all and understand how to effectively combine them.