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Inside the Minds: Leading Advertisers: CEOs from Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands
by David Bell et al. 
Aspatore Books © 2001 (237 pages) Citation
ISBN:9781587620546

These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams and more.